Overview Why Are Alcohol-Free Fragrances Becoming a Choice For Many?  Vogue Arabia Fragrance Experts Say These Are the Biggest Cologne Trends for 2026  Good Housekeeping Key Takeaways What’s Fueling Matière Première’s Robust Growth  WWD I’m a Beauty Editor Who Loves a Dewy, Spring Scent—13 On-Sale Fragrances I’m Buying at Sephora  Who What Wear The Exploding World of Fragrance  Dermatology Times

Overview The World’s Rarest Fragrances Live in a Shopping Plaza in Lake Tahoe  Allure This Mother’s Day gift smells familiar — but costs a lot less (20% off code)  New York Post Key Takeaways The fragrance industry has a new challenger: Southeast Asia  Jing Daily These 5 Men\’s Fragrances Are Rarely on Sale, But in April 2026 They\’re Up to 25% Off  Esquire Athena Club’s New Fragrance-First Body Care Line Is About to Upgrade Your Daily Routine  AOL.com

Overview I’m a Fragrance Writer—Here Are My Top Picks for Spring  PureWow Brookfield theft investigation; fragrances from Ulta Beauty stolen  FOX6 News Milwaukee Key Takeaways Fragrance Is All About Comfort and Escapism in 2026  Allure 6 Excellent Colognes From Byredo\’s Strongest Fragrance Line  GQ BVLGARI Named Fragrance of the Year at the 11th Hollywood Beauty Awards  LATF USA NEWS

Overview These 12 Colognes Are Rarely on Sale—So Don\’t Miss Your Chance  Esquire The 8 Best New Men\’s Fragrances of 2026 So Far, From Jo Malone to Creed Wild Vetiver  Esquire Key Takeaways The 6 Best New Men\’s Fragrances Launched in April 2026, Including Maison Margiela\’s Haute Perfumerie  Yahoo Life UK Brookfield theft investigation; fragrances from Ulta Beauty stolen  FOX6 News Milwaukee 6 Excellent Colognes From Byredo\’s Strongest Fragrance Line  GQ

Overview Fragrance Is All About Comfort and Escapism in 2026  Allure Leather Perfumes Are the Epitome of Bad B*tch Energy  Marie Claire Key Takeaways People Always Compliment Me When I Wear This 8 Mood-Boosting Spring Scent  instyle.com The 9 Best Spicy Fragrances for Men to Try in Spring 2026, From Dior to Xerjoff  Esquire The fragrance industry has a new challenger: Southeast Asia  Jing Daily

Overview Bath & Body Works Most Loved Fragrances of 2025  bbwinc.com Roxy expands into fragrance, personal care  FashionNetwork France Key Takeaways Roxy expands into fragrance, personal care  FashionNetwork France This new Loewe fragrance is a potent reinterpretation of a house classic  wallpaper.com The 8 Best New Men\’s Fragrances of 2026 So Far, From Jo Malone to Creed Wild Vetiver  Esquire

Overview I’m a Beauty Editor Who Loves a Dewy, Spring Scent—13 On-Sale Fragrances I’m Buying at Sephora  Who What Wear The Best New Perfumes For 2026 Evoke Childhood Nostalgia  thekit.ca Key Takeaways EXCLUSIVE: Nyx Professional Makeup Is Launching Body Care  WWD How Fragrance Layering Opens Up a World of Scent Possibilities  vogue.com Bath & Body Works Just Brought Cherry Blossom Back and It Smells Like Nostalgia  Good Housekeeping

Overview ROXY Expands into Fragrance and Personal Care with Broken Top Brands  Total Licensing Brookfield theft investigation; fragrances from Ulta Beauty stolen  FOX6 News Milwaukee Key Takeaways Scentbird Breaks Records With Its Second Annual Digital Fragrance Awards  The AI Journal The Estée Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry  The Estée Lauder Companies Inc. Student fragrance club to release line of Yale-themed perfume  Yale Daily News

Overview EXCLUSIVE: Nyx Professional Makeup Is Launching Body Care  WWD China’s fragrance industry searches for its own scent  Jing Daily Key Takeaways Givaudan reports sales growth due to fragrance demand, but taste and wellbeing underperform  Cosmetics Business BVLGARI Named Fragrance of the Year at the 11th Hollywood Beauty Awards  LATF USA NEWS Maison Margiela Is Entering the Haute Couture Fragrance Game  vogue.com

Overview 11 Vintage Fragrances That Deserve a Comeback  Parade I\’m a Fragrance Expert—Trust Me, These 11 Perfumes Will Come to Define 2026  Who What Wear Key Takeaways Givaudan reports sales growth due to fragrance demand, but taste and wellbeing underperform  Cosmetics Business Dimitri Florakis Captures the Scents of Chios in a Bottle with SIDO Fragrances  The National Herald 2025 Holiday Fragrance Sales Drive Q4 Growth  Circana